Social Enterprise Series – Building your tribe

Learn digital marketing essentials, the five stories of social change and identifying your customer avatar.

Twenty-first century marketing builds communities around businesses by being useful, valuable and relevant to their ideal clients. There is a huge opportunity to leverage your impact story to gain attention and business. For start-up founders, digital marketing is often not a specialty but something you need to take responsibility for early on, so it’s crucial you understand what works and what doesn’t and a focus on reaching the right audiences with your story.

Learning outcomes:

• how to design your target market or customer avatar
• how to heighten your empathy to better understand what your audience is seeking, wanting and needing
• what are the core elements of a successful digital marketing strategy
• how can you leverage the ‘Five stories of social change’ and use them to build your community.

Attendees of this workshop will be awarded the following digital badge:

• Digital marketing essentials

About the presenters

Brook McCarthy is the founder of Hustle&Heart and a digital marketing trainer, conversion optimisation specialist and business coach with 15 years’ experience in online communications. Brook works closely with values-based self-employed people to help them define their difference and grow their community online.

Tom Dawkins is co-founder and CEO of StartSomeGood, a social enterprise which helps people design, launch and grow social impact projects.

StartSomeGood run the Good Hustle social enterprise design course; StartSomeGood.com crowdfunding platform; and impact accelerators and entrepreneur education programs for partners including Optus, ING, the United Nations Development Program and the City of Sydney.

Tom was previously the founder of youth non-profit Vibewire, he was the first Digital Communications Director for Ashoka in Washington DC, and the founding Director of the Australian Changemakers Festival. He is a director of the Centre for Social Impact and the Social Enterprise Council of NSW and the ACT (SECNA).

About the Social Enterprise Series

While our industry experts will walk you through the key components of building an enterprise that has a positive social impact, you will be encouraged to put your newly learnt skills to work by crafting a video pitch for the chance to win the social enterprise grand prize – $10,000 to kickstart your project.

The Social Enterprise Series cost is 100% subsidised, and is open to university students, staff, and the broader community, with topics delivered via live stream to a national audience.

Delivered by StartSomeGood Pty Ltd

Workshop topics include:

• the change you seek
• understanding the issues
• ideation for impact
• designing your business
• building your tribe
• pitching
• show me the money
• the road is long
• legal considerations for social entrepreneurs
• crowdfunding for social enterprise and impact projects.

Register for workshops and learn how to submit your video entry: acu.edu.au/socialenterpriseseries