Business for Good Virtual Challenge

Business for Good

“Business for Good” is a notion whereby companies deploy company assets to meet stakeholder needs and create business value in the process.

A new study shows that businesses in Hong Kong have to do more than traditional Corporate Social Responsibility (“CSR”) practices if they want to identify new growth areas, stay competitive, attract customers and talents. It looks into the motivations behind 18 companies around the world that embrace “Business for Good,” including 9 early adopters in Hong Kong (CLP Holdings, Esquel, Grandion Industrial, Hong Kong Broadband Network, Humansa, Jenston Technology, LAWSGROUP, Outblaze and Stan Group). The study also condicted a quantitative survey with 1,000 Gen Y (aged 25-34) and Gen Z (aged 18-24) in Hong Kong. 8 in 10 believe that businesses for good practices will become more important in influencing their consumption and employer choices. They believe that Hong Kong companies are lagging behind in the global movement of adopting doing good and doing well business practices. And many of the respondents (especiallt Gen Z) see themselves as the force of good in Hong Kong.

Business for Good Virtual Challenge

You will learn how businesses can innovate to do good and do well. Participants will be divided into 8 groups and understand from the Hong Kong case studies how they create shared value with their employees, customers, suppliers and the wider community. The case study company will also present their challenges and brainstorm Business for Good ideas with the participants. The winning team members will be awarded with special incentives from the company concerned.

Agenda

0945 – 1005 Sharing of Business for Good Study Objectives and Key Findings

Ms Ada Wong, Convenor of Business for Good Study

1005 – 1035 Keynote: Case study sharing from O-Bank

Ms. Ophelia L W Chang, Head of Corporate Communications

Department and Deputy Spokesperson

1035 – 1145 Breakouts with HK case studies

Sharing from each case study and Idea Generation

1145 – 1150 Break

1150 – 1220 Presentation of ideas from group representatives

1220 – 1245 Q&A and Feedback

Winner announcement

Keynote Speaker

Ms. Ophelia L W Chang is Head of Corporate Communications Department and Deputy Spokesperson of O-Bank. She is in charge of public relations, investor relations and corporate sustainable development. In promoting corporate sustainable development, Ms. Chang is committed to implementing O-Bank’s corporate philosophy of “fulfilling oneself by benefiting others “ and the B-Corp spirit of “using business as a force for good”. These fundamental beliefs help O Bank develop the execution system and structure for corporate social responsibility, leading to a number of creating shared value projects such as the Charity Affinity Card platform, Green Consumption Power, and Impact Deposits. O-Bank advocates that banks should play the role of a financial intermediary to create shared value with the environment and society, thereby broadening enterprises’ positive influence.

Case Study Representatives

Alan Cheung, Managing Director, Grandion Industrial Limited

Miko Cheung, HR Director, LAWSGROUP

Zoe Chow, Corporate Social Investment Officer

Charis Kong, Assistant Manager, Sustainability, Esquel Group

Jane Liu, Managing Director, Jenston Technology

Issac Poon, Assistant Communications Manager, Outblaze

Ir Paul Poon, Vice Chancellor, CLP Power Academy.

Mary Suen, Senior Director of Corporate Culture and Talent Development, Stan Group