Making your marketing as Sustainable as Your Product

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Join three of Acumen’s Fellows to learn how they make their marketing as sustainable as their products with a discussion on practicing ethical marketing.

Pablo Urbano

Pablo Urbano is Co-Founder and COO of AUARA. He worked as a volunteer in the social enterprise Integra-e in Madrid, where he learned about the concept of social enterprise. Pablo has a degree in Industrial Engineering and traveled as a volunteer to Ethiopia to work on projects related to giving access to drinking water. Pablo has an entrepreneurship mindset because of his way of understanding life and decided to create AUARA, a company that sells bottled water and builds water wells in places where water does not reach with the profits.

Nawshin Khair

Nawshin is the Managing Director of two organizations; a sustainable fair trade brand Aranya, which promotes its naturally dyed artisanal products in local and international markets; and a non-profit Bengal Craft Society which implements sustainable livelihood programs to economically empower vulnerable women. Through these entities she aims to create a self-sustaining system where rural women across Bangladesh can play a leadership role in promoting green growth through responsible craft production. She studied Business Administration from Richmond American International University in London.

Hitesh Kenjale

Hitesh is co-founder of DesiHangover, an organization working towards the upliftment of the 20,000+ families of the artisan cobbler communities in Kolhapur and Belgaum. DesiHangover is fighting the system of bonded labor and helps marginalized communities, through the infusion of technology, skilling and innovation, stay relevant to the changing times. Part of Stanford seed, DesiHangover is enabling the rural artisan community to earn quality and sustainable livelihood. Hitesh has completed his engineering from Mumbai University and is an Ex-Aiesecer.