Social Enterprise Series – Ideation for impact

This class is taught by Ben Pecotich from Dynamic4: a social enterprise and certified B Corp focused on design and innovation for happier communities. In this session, Ben will help you clarify your ideas and build understanding and deep empathy for the people, problem and context. You will test your riskiest assumptions so you can move forward with confidence.

Learning outcomes:

During this session, you’ll gain:

• an understanding of the human-centred approach to design and innovation

• clarity and empathy for the people, problem and context you’re focusing on

• assistance with designing your initial business model and solution concept

• key prototyping and experiment methods to test your solution

• guidance on how to get into the rhythm of prioritising, planning and reviewing to build momentum.

Attendees of this workshop will be awarded the following digital badge:

• Understanding human-centred design

About the presenter

Ben Pecotich is a designer and coach, who founded the social enterprise Dynamic4 in 2001. Since starting in financial services in 1993, he has focused on taking a human-centred approach to designing and leading strategic change in Australia, NZ, the UK and Europe by combining strategy, design, technology, consulting and program management. He co-founded his first startup in 1994 and has been working on startups and social enterprises ever since.

Ben spends his time coaching leaders to solve problems that matter in more empathic and innovative ways to create great outcomes for people and our planet while being financially successful. He is the author of Solve Problems That Matter: Design, Build and Launch Your Social Enterprise Idea, co-founder of the Sydney Design Thinking Meetup group, and a founding board member and treasurer of the Social Enterprise Council of NSW and ACT (SECNA).

About the Social Enterprise Series

While our industry experts will walk you through the key components of building an enterprise that has a positive social impact, you will be encouraged to put your newly learnt skills to work by crafting a video pitch for the chance to win the social enterprise grand prize – $10,000 to kickstart your project.

The Social Enterprise Series cost is 100% subsidised, and is open to university students, staff, and the broader community, with topics delivered via live stream to a national audience.

Delivered by StartSomeGood Pty Ltd

Workshop topics include:

• the change you seek
• understanding the issues
• ideation for impact
• designing your business
• building your tribe
• pitching
• show me the money
• the road is long
• legal considerations for social entrepreneurs
• crowdfunding for social enterprise and impact projects.

Register for workshops and learn how to submit your video entry: acu.edu.au/socialenterpriseseries